Using marketplace intelligence to give our
clients a competitive advantage is the objective
of all SGRP Meridian market research. SGRP
Meridian approaches the gathering and analysis
of marketplace information with the objective
of recommending ways to either remedy or exploit
the revealed situations as quickly and economically
as possible.
Among
our more effective discovery tools are:
Product
placement and positioning determination;
Store
audit, plan-o-gram and display compliance
evaluation;
Product
pickup;
Promotional
compliance monitoring;
SGRP
Meridian presents its findings, conclusions
and recommendations using the same terminology
and focused on the same bottom line issues
as the people to whom we're presenting.
